Campaign UTM Builder

Easily build UTM parameters into your URLs for rigorous Google Analytics tracking.

Website URL * The full website URL (e.g. https://www.example.com)

Campaign Source * The referrer (e.g. google, newsletter)

Campaign Medium Marketing medium (e.g. cpc, banner, email)

Campaign Name Product, promo code, or slogan (e.g. spring_sale)

Campaign Term Identify the paid keywords

Campaign Content Use to differentiate ads

Generated Campaign URL

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.

By appending them to your links natively, Google Analytics will ingest these variables (like source and medium), allowing you to see exactly where your conversions and traffic originate from.